Brand Archetypes and Art Direction: A Practical Guide
Knowing a brand's archetype transforms your creative brief. See how all 12 Jungian archetypes guide decisions on color, shape, and motion.
Publications
Articles, tutorials and reflections on audiovisual, free technology and visual narratives.
Why I chose free software for audiovisual production
A reflection on 20 years building a sovereign pipeline — from tool choice to self-hosted infrastructure. Why free software is about control, not about saving money.
My 3D Animation Pipeline with Blender
How I organize my workflow from blocking to final render in Blender — and why every decision in the 3D animation pipeline matters for the final result.
The 3 Pillars of Visual Narrative in Filmmaking
What I learned about script, art direction and editing after years of producing stories that needed to actually work. The 3 pillars of visual narrative in filmmaking.
Why my production infrastructure is 100% free
On self-owned servers, data under control and what digital sovereignty means in practice for audiovisual production with 100% free infrastructure.