Script Doctor: What They Do and When to Hire One
A script doctor reviews and rewrites screenplays for film, TV and streaming. Learn what they do, how much it costs and when it is worth hiring one.
Publications
Articles, tutorials and reflections on audiovisual, free technology and visual narratives.
digital sovereignty, free software
Digital Sovereignty as a Creative Condition, Not Militancy
Control over your tools is not a banner: it is what sustains the creative process. Why digital sovereignty is a creative condition, not militancy.
motion comics, animation
Motion Comics: What They Are and How to Animate Comics
Motion comics: animated comics that come to life. What they are, how to make them with free software, and where they fit: campaigns, education, entertainment.
creation, critique
The Shallow Content Machine: The Artist as Resistance
If the algorithm turns creators into a production line, the artist who resists chooses their own pace. The artist's role facing the shallow content machine.
education, animation
What 10 Years with SESC and Cinema Nosso Taught Me
Ten years teaching animation in arts-access projects taught me that teaching is also creation. What I learned at SESC and Cinema Nosso in Rio.
animation, technique
What Is Rotoscoping: Frame-by-Frame Animation Technique
Rotoscoping is drawing over real footage, frame by frame. Learn its origin, the free software to use, and why it is not a shortcut to animation.
semiotics, storytelling
Semiotics in practice: how images speak before the script
Before a word of script, the image is already communicating meaning. See, in practice, how semiotics explains it in animation.
animation, storytelling
What an award-winning short film teaches about communication
A short film is not born from the script — it comes from research. How Luzia Caracciolo's true story shaped the award-winning Caminho das Alturas.
communication, strategy
The 3 Spheres Model: build communication inside-out
Why your corporate video fails even with a great script? Misaligned communication. Meet the 3 Spheres Model — internal, institutional and external.
digital sovereignty, privacy
Digital sovereignty: where do your corporate video data go?
Hiring a corporate video producer? Your brief contains sensitive company data. Learn where it goes, what to ask, and what data protection laws require.
AI, video production
AI and Audiovisual: Can They Be Allies?
AI is useful in audiovisual — it works well for tasks. The problem is when people mistake tasks for art and art for tasks.
AI, art
AI, the Devaluation of Art, and the Illusion of Creation
Never easier to generate images, text and sound. Never harder to be paid for what you know. How generative AI devalues creative work and what to do.
AI, privacy
The Hidden Cost of Ready-Made AI — Privacy and Creation
The biggest risk of generative AI for creators isn't replacement — it's creative data leakage. Learn about alternatives that respect your process.
content, social media
The Viewer Is Also Part of the Problem — and the Solution
The algorithm doesn't produce shallow content alone — the viewer who consumes without choosing is the other half of the equation. And can also be the answer.
youtube, social media
The Shallow Content Machine — YouTube, TikTok and Algorithms
YouTube and TikTok are shallow content factories — the algorithm is the assembly line. How retention metrics flatten complexity and what to do about it.
social media, content
Social Media Video — Content Quality Over Engagement Bait
If you produce social media content and feel the more engagement you get, the less your message is understood — it's not your imagination. Adorno, Benjamin, Gillespie and the vicious cycle between algorithms and shallowness.
free software, screenwriting
Why I built a free screenplay editor
Tired of tools that treat screenwriters as products, I built Fonte — a free, offline Fountain screenplay editor with a Cultural Project module for grant applications.
free software, pipeline
My animation pipeline is mostly free
From briefing to 4K render, I walk through every stage of my pipeline, including where and why I make exceptions. 20+ years of free software — not just ideology, but strategy.
education, e-learning
Educational Video Production for Online Courses and E-learning — Complete Guide
Educational videos consistently show the highest engagement across all content formats. See how to produce video lessons, explainer animations and teaching materials that actually educate.
healthcare, medical animation
Healthcare Animation — Explaining Procedures and Products Through Video
Healthcare communication demands clarity and trust. See how explainer animation helps hospitals, clinics, and medical equipment companies communicate with precision.
saas, explainer video
Explainer Videos for SaaS and Technology — The Complete Guide
Tech and SaaS companies use explainer videos to reduce CAC, increase conversion and explain complex products. See how to do it right.
fintech, explainer video
Explainer Videos for Fintech — What Actually Works
Financial products are complex. A well-made explainer video can be the difference between understanding and abandonment. But it has to be done right.
corporate video, video production
The Biggest Mistake I See in Corporate Videos (and How to Avoid It)
After analyzing dozens of briefings, I noticed a pattern: most corporate videos get the same thing wrong. The good news is the fix is simple.
explainer video, animation for marketing
Explainer Videos for Business: Costs, Types and ROI
Explainer videos for business: what they are, how much they cost and why 96% of viewers watch them to understand a product. Real data from Wyzowl and Wistia.
corporate video, corporate video production
Corporate Video Production — Complete Guide for Businesses
A complete guide to corporate video production: what it is, how to make one, how much it costs, and why animation might be your best option.
animation studio, 2d animation company
Animation Studio with Free Software — What It Means for You
Hiring an animation studio that uses free software means more budget goes into creativity. See why this matters for 2D and 3D animation projects.
video production, timeline
How to estimate video production timelines without guessing
One of the questions I get most is 'how long does it take to produce a video?' The answer depends on variables few consider at the start of a project.
budget, video production
How much does a corporate video cost? A realistic guide
The question I get asked most. The short answer: it depends. The long answer: a free calculator to understand the factors behind the price.
writing, screenwriting
Narratives: The Journey to a Good Story in Filmmaking
The essential elements for building a good narrative: from conflict to resolution, hero's journey, 3-act structure and references from literature and cinema.
corporate-culture, branding
Strong Corporate Brand: 5 Key Strategies with Examples
Practical strategies for building and strengthening a corporate brand with real examples and an applicable framework for branding and business communication.
writing, cinema
Audio-Visual Language and Narrative: From Cinema to Games
An exploration of how audiovisual language evolved from cinema to videogames, covering framing, rhythm, narrative structure and more.
branding, art direction
Brand Archetypes and Art Direction: A Practical Guide
Knowing a brand's archetype transforms your creative brief. See how all 12 Jungian archetypes guide decisions on color, shape, and motion.
branding, storytelling
Archetypes and Storytelling in Brand Communication
How to use archetypes and storytelling to create deeper brand communication — Jung's 12 archetypes applied to branding with real-world examples.
free software, audiovisual
Why I chose free software for audiovisual production
20 years building a sovereign pipeline — from tool choice to self-hosted infrastructure. Why free software is about control, not about saving money.
blender, 3d
3D Animation Pipeline with Blender — From Blocking to Render
How I organize my workflow from blocking to final render in Blender — and why every decision in the 3D animation pipeline matters for the final result.
narrative, script
The 3 Pillars of Visual Narrative in Filmmaking and Video
What I learned about script, art direction and editing after years of producing stories. The 3 pillars of visual narrative in filmmaking.
free software, infrastructure
Why My Production Infrastructure Is 100% Free and Open Source
On self-owned servers, data under control and what digital sovereignty means in practice for audiovisual production with 100% free infrastructure.
animation, motion graphics
Semiotics and Image Construction for Animators and Designers
Understanding how signs work transforms the way you build every frame. An introduction to Peircean semiotics applied to animation and motion graphics.
motion graphics, animation
Design Principles Applied to Video and Animation
The principles that organize a layout also organize a scene. Apply repetition, hierarchy and contrast fundamentals to video and animation composition.
motion graphics, animation
Color Psychology for Motion Graphics and Animation
How to use color psychology in motion graphics, animation and corporate video production. A practical guide to color palettes for motion designers.