Integral Communication Templates

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1 Communication Diagnosis

Guiding questions to assess the company's current situation.

How did the company start? What are the key milestones?

What products/services do you offer? What makes each one different?

What is not working in your communication?

What team and budget are available?

Define your company's Mission, Vision and Values.

Main benefit to the customer: Competitive advantage: Mission statement:

Where do we want to be: Indicators:

List the values that define the company's DNA:

Analyze strengths, weaknesses, opportunities and threats.

Define your brand's personality.

Age:

Gender:

Profession:

Tone of voice:

Formal Casual Technical Poetic

Slang and expressions: Interests and references: Relationship with the consumer:

Coach Friend Teacher Family

Characteristics it does NOT represent: Similar brands: How it wants to be perceived:

Organize your company's communication actions.

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