Integral Communication
Theory, Strategy and Practical Guide for Businesses
A complete guide from internal to external communication — based on the 3-sphere model, developed in a Master's research in Communication.
The ProblemWhy isn't your communication working?
Your company spends on ads but sales don't come? You post every day but nobody engages?
The problem isn't the content — it's that you're communicating from the outside in. Most businesses start with the post, the ad, the logo — without first defining who they are, what they stand for and what their brand personality is.
The result is incoherent communication that doesn't build a brand, doesn't retain and doesn't sell.
The SolutionThe 3-Sphere Model
This book proposes the reverse path: from the inside out.
Internal Communication
Who you are
Company history, mission, vision, values. The foundation of everything.
Institutional Communication
Your personality
Brand archetypes, brand persona, visual identity, tone of voice.
External Communication
How you speak to the market
Strategies, campaigns, content, social media, audiovisual production.
ContentWhat you get
19 Chapters
From internal communication to audiovisual production — theory and practice integrated.
18 Checklists
One checklist per practical guide chapter — you know you're on the right track.
30-Day Plan
Week-by-week roadmap to implement integral communication in your company.
2 Formats
PDF (read on any device) and EPUB (Kindle, Kobo, tablets).
Academic Foundation
Master's research in Communication from FUNIBER, validated with real entrepreneurs.
AuthorAbout Ricardo Graça
PurchaseChoose your version
Read on any device — computer, tablet, phone.
R$ 39,90
- Full e-book in PDF
- 30-day plan
EPUB
For digital readers — Kindle, Kobo, tablet.
Coming soon
- Full e-book in EPUB
- Reflowable format (adjustable font and size)
Printed
Physical version with professional layout.
Coming soon
- Printed book
- A5 format
- Color cover
- Black and white interior
Payment processed by Hotmart — secure purchase.
FAQFrequently Asked Questions
Do I need technical knowledge?
No. The book is designed for entrepreneurs, marketing professionals and students. Part I provides the theoretical foundation; Part II is the practical guide with checklists.
Does it work for small businesses?
Yes. The model was developed with small businesses in mind.
Is it only about digital marketing?
No. The book covers internal communication, branding, semiotics, audiovisual production and action planning — not just social media.
What's the difference between PDF and EPUB?
PDF keeps the exact layout (ideal for computers). EPUB adapts to screen size (ideal for Kindle, Kobo and tablets).
Get started now
"Consistent brands are built from the inside out. Without a solid internal identity, external communication is incoherent."