Explainer Video Guide
Everything your business needs to know before producing an explainer video — with articles, free tools and real examples.
What is an explainer video
An explainer video is a short format (60-120 seconds) that translates a product, service or concept into a clear and objective visual narrative. It combines direct scripting, animation or motion graphics, and a structure that holds attention from start to finish.
Unlike a corporate video (which talks about the company), an explainer video talks about the customer's problem and shows how your product solves it — which is why it has higher conversion rates on product pages and landing pages.
When to use
- Product landing pages: increases conversion by up to 80% when visitors understand value in 60 seconds
- Marketing campaigns: social media video ads have higher CTR than static
- Presentations and pitches: replaces dozens of slides with a cohesive narrative
- Sales materials: prospects watch before the meeting and arrive qualified
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